I am drawn to my WordPress stats page at least once every day although the stats do not tell me things I am curious about like how old my readers are. I know a twelve-year-old girl who reads my blog occasionally and a man of fifty-one, who claims to have read everything on my blog. Are the rest of my readers older or younger? My stats do not also tell me if I have crossed gender barriers with my pen. Who reads my post more, men or women?
I know no one in Brazil and Azerbaijan is a place I must locate on a map, yet my words have gone where my legs could not go. My words have travelled over Congo, a place I visited in Wilbur Smith’s The Dark of the Sun, and touched down in the United Arab Emirates. At least one person in every continent, in 105 countries, has viewed my blog.
I have heard it said that Nigerians don’t read, and that the average Nigerian’s appetite for literature lies in entertainment (Nollywood gossip), politics, and religion. I think I have done my part to debunk that claim. My highest blog views are from Nigeria, closely followed by the United Kingdom and the United States. Mind you, nearly 5,000 views in a country of 150 million people is a drop in the ocean, but I’ll take that drop, thank you!
What brings people who I have never met to my blog? I’d like to think that although I don’t know what gnaws on your mind at night, my words do. More likely, search engine robots pull you to my blog when you search for words like Akpos or Body Magic. If Akpos is unique to Nigeria, then majority of the seventy percent of viewers from Europe and The Americas are Nigerians. It makes sense as my Naija experiences colour my metaphors, making me feel proud that I’m also exporting Naija culture to non-Nigerians.
Was it my smiling Gravatar or a comment I left on another blog that brought you here? If so, I’m never changing that photo! If Facebook brought you here, I am not surprised for people share my posts on Facebook more than on any other social media platform.
I wonder if you stay after you land on my blog or if you leave, bookmark the page, and return later. If you stay, what do you like to read most? When I read a book, I try to find someone I know or myself in its pages. Is the protagonist’s failure like mine or is his success worth aspiring to? Does he walk with a limp so I can catch up with him?
I think the best stories are about the human condition, which would explain why stories about my or another’s insecurities served with wit, are the most viewed, most shared, most commented, and most liked posts on this blog. Posts like The Body Magic, I am not Looking for Love, I am going to Work, The Measure of a Man, Any Comments, and Six Degrees of Separation. Perhaps vulnerability exposes authenticity that makes you stay beyond the polished prose.
Now I know what drives traffic to my blog, do I write another Akpos post? Now I know which posts attract the most views, comments, likes, and shares, do I stop writing posts like, Grow Up Mikey and Our National Pastime, because they performed poorly at the box office?
I cannot confine myself to the prison of writing for stats; my mind is bigger than that. However, I realise that my stats are my friends and they are relevant to the degree that I can make right inferences, which affect my writing and ultimately enhance your reading pleasure. So please fill in the gaps and tell me what my stats page won’t: who are you, what brought you here, and what will keep you coming back?
©Timi Yeseibo 2014
Image credit: illustration from Microsoft
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