The quickest way to go where you have never been is to find someone who has gone where you want to go.
If what they say is true, that your potential audience reach spans people ten years younger and older than you are, most people who read Livelytwist are in their thirties, forties, and fifties. I do not know for sure. The implication for reaching broader audiences including people in their teens, twenties, sixties, seventies and beyond, may be a change in style.
An acquaintance signs off her emails with these words, star differs from star in splendor. I have thought often about what they mean. If our lives are our message to the world, then our vocation is our platform. I believe that our experiences, location, age, race, gender, talents, and so on, position us to reach certain audiences. That only some are able to cross the barriers that separate us, innately or through learning, and have, more mass appeal than others do.
This past blogging year, Livelytwist’s total number of blog views was lower than the previous year, but I witnessed a shift in the type of blog articles that received the highest number of views. In the past, articles, which I wrote received the most views. Last year, the top five articles viewed, apart from the ubiquitous Open Letter to Akpos—search engine terms must bring Akpos seekers to my blog—were articles that others wrote for my blog. In order of most views:
Storytelling is an effective means of communicating with a diverse audience. As much as I enjoy writing, I do not possess the authority or authenticity to tell all the stories I want to and therefore reach as many people as I would like. As William Faulkner noted, “A writer needs three things, experience, observation, and imagination, any two of which, at times any one of which, can supply the lack of the others.”
By sharing my blog stage with others, Livelytwist gained more universal appeal. At least one teenager and one writer in his seventies contributed an article to a blog series last year, as well as writers in every other age category in between. At least one person in every continent, in 125 countries, viewed Livelytwist in 2015, up from 115 countries in 2014. Guest writers shared the stories they wrote for Livelytwist on their social networks, engaging audiences I may never have reached.
After I ran a series on my blog that featured other writers, a reader scolded me for not writing my own stories. I understood her loyalty, the queasiness, which occurs when vision expands and threatens the status quo; as if I would abandon my blog. I explained that I conceptualized the series, handpicked the writers, and in some cases edited their stories. Then I sent her the links to a couple of stories I had written as part of the series.
What do my stats tell me? Numbers sometimes mean little. Perhaps they confirm something I wrote in my notebook years ago—I want to tell other people’s stories. I am getting closer to that dream, am I not? And it is because you said yes to sharing your story on my blog.
© Timi Yeseibo 2016
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